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WAGENLUX|Hot Spots - Entering the Chengdu Market


As a gathering place for luxury cars and a city with the highest occupancy rate of passenger cars, Chengdu plays an important role in the entire Chinese automobile market.

Wagenlux® has always regarded Chengdu as an important battleground for brand promotion, hoping to build a bridge with those who love cars and cars.

Promote our design and proposition for car interiors in Chengdu with a strong automotive culture.



At the invitation of Chengdu Huaxing Mingshi Audi Store, we participated in the launch of the new Audi A4, and took the opportunity to launch two new designs, which became the highlight of the whole show.



The conference was first spoke by Mr. Xu Shunqiang, the general manager of the 4S shop. Then the product manager introduced the configuration of the appearance and power, and the lens was switched.Enter the home of Wagenlux® - interior

The two cars designed by Wagenlux ® are placed at the forefront of the exhibition hall. Different from other standard vehicles, the two A4s clearly attract everyone's attention.



The person in charge of the company first introduced the brand culture and concept to everyone, and then showed our design team. And came to the scene, these two specially designed designers Daria

Introducing the “Fantasy/Transformation Series” leather developed by our company in Germany, and interacting with the audience, everyone is curious and surprised by these novel raw materials.


In order to let the audience know about the process of part of the interior design, the designer specially performed the hand-painted interpretation on the professional ipad, which brought a small climax to the conference.

Fully demonstrates the professionalism of Wagenlux® designers.

Finally, I entered the focus of the whole conference - two designs specially designed for Chengdu Huaxing Mingshi Audi Store, "breaking into a butterfly" and "cloud roll Yunshu".

Daria sat in the car to explain the creative concept of the two designs and the details of the modified materials and crafts. The lens was followed up by the explanation, and the details of the modification were presented to all the audience.

This time, I was able to cooperate with Chengdu Huaxing Mingshi Audi Store and customize it for the special design. Wagenlux® is deeply honored and an important step in the brand layout of Chengdu market.

After that, we will cooperate with major brands such as Lexus and Mercedes-Benz to launch more innovative interior designs. Stay tuned.